About Sue Bell
Meet Sue Bell – Esthetician, Educator, and Skin Health Expert
With over 30 years of professional experience, Sue Bell is a licensed esthetician and cosmetologist dedicated to transforming skin through personalized, science-backed skincare. As the founder of Susan Bell Skincare and owner of Simply Skin Esthetics Spa in Santa Cruz, California, Sue has helped thousands of clients achieve healthy, radiant skin. Her deep understanding of skin biology, paired with decades of hands-on experience, fuels her commitment to offering effective, non-toxic skincare products that deliver real results.
Recent Accolades
Voted Best Esthetician — Good Times 2025
Thank you for voting Sue Bell Best Esthetician in Good Times Santa Cruz! We're honored to be recognized for delivering personalized skincare solutions and helping our community achieve healthy, radiant skin.
Sue's Why
Skincare That Works — Made for Real People
Sue created her skincare line with a simple goal: to help everyone achieve healthy, glowing skin—no matter their skin type or concern. Each product is thoughtfully formulated with high-performance ingredients like vitamin C, hyaluronic acid, peptides, and plant-based antioxidants. These nutrient-rich formulas are designed to target signs of aging, reduce blemishes, calm sensitivity, and restore balance to the skin.
Her mission? To help every client and customer build a realistic skincare routine that promotes long-term skin health, confidence, and radiance.
Skincare Consultation
Book a personalized consultation with Sue for just $50, fully redeemable toward any product purchase made during your visit.
During your consultation, you’ll have the chance to discuss your skincare goals, concerns, and routine. You’ll leave with tailored recommendations and a treatment or makeup plan that suits your lifestyle and budget.
Contact Sue directly at (831) 588-6330 to start your journey to healthy, radiant skin.
Let customers speak for us
Great as always!
Excellent! Quickly shipped arrived perfectly and winderful customer service!!
I love this moisturizer! I use several of Sue's products, and the smell is subtle and divine. She is so accommodating as well. I just referred a friend to Sue's products today.
My favorite moisturizer. Highly recommend!
This really works. My skin looks amazing
Worka amazing to remove a makeup and dirt.
Love this in my evening routine
I love this product
The crème makes my skin feel amazing! Dry winter air is so harsh and harmful to skin. The crème also makes my skin look smooth and more youthful!!
love this soft drink for my skin. Feels like applying liquid silk.
Great.
Great. I've figured out the perfect amount to use andI enjoy the soft and silky feel of it.
I love ordering from Suebell skincare. The experience is personalized and efficient. My specialty products are always incredible and highly effective. She adds a touch of her genuine appreciation in every order. Thank you Sue Bell skincare and team. A place you can be rest assured as you relax into the customer service. Quick delivery beautifully packaged with care . So grateful for this smooth lightweight formula inside every bottle.Nothing out there can compare. One happy face over here. All the best
I found my perfect product trio!!!
Love this product and have been using for years - leaves my skin hydrated, soft and silky.