About Sue Bell
Meet Sue Bell – Esthetician, Educator, and Skin Health Expert
With over 30 years of professional experience, Sue Bell is a licensed esthetician and cosmetologist dedicated to transforming skin through personalized, science-backed skincare. As the founder of Susan Bell Skincare and owner of Simply Skin Esthetics Spa in Santa Cruz, California, Sue has helped thousands of clients achieve healthy, radiant skin. Her deep understanding of skin biology, paired with decades of hands-on experience, fuels her commitment to offering effective, non-toxic skincare products that deliver real results.
Recent Accolades
Voted Best Esthetician — Good Times 2025
Thank you for voting Sue Bell Best Esthetician in Good Times Santa Cruz! We're honored to be recognized for delivering personalized skincare solutions and helping our community achieve healthy, radiant skin.
Sue's Why
Skincare That Works — Made for Real People
Sue created her skincare line with a simple goal: to help everyone achieve healthy, glowing skin—no matter their skin type or concern. Each product is thoughtfully formulated with high-performance ingredients like vitamin C, hyaluronic acid, peptides, and plant-based antioxidants. These nutrient-rich formulas are designed to target signs of aging, reduce blemishes, calm sensitivity, and restore balance to the skin.
Her mission? To help every client and customer build a realistic skincare routine that promotes long-term skin health, confidence, and radiance.
Skincare Consultation
Book a personalized consultation with Sue for just $50, fully redeemable toward any product purchase made during your visit.
During your consultation, you’ll have the chance to discuss your skincare goals, concerns, and routine. You’ll leave with tailored recommendations and a treatment or makeup plan that suits your lifestyle and budget.
Contact Sue directly at (831) 588-6330 to start your journey to healthy, radiant skin.
Let customers speak for us
Love this product and have been using for years - leaves my skin hydrated, soft and silky.
What can I say I love it...I have used many Vitamin C Serums in my life and Sue's is always #1.Thanks Sue for the great products
My face literally is smooth and glowing after using Sue's Retinoic Acid Serum .I love it
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I've been using Essential Lipids along with Ultra Rich Moisturizer for about six years and my skin has never felt so nourished and moisturized. I could probably use just one but together they keep my skin soft for the whole day. Previous creams often needed one or two re-applications during the day. I'm now in my 70's and my skin doesn't seem to be aging much. Worth every penny.
Love this moisturizer! I’ve been using it for years, day and night. Never feels heavy and my skin always feels soft.
I never realized how much of a difference the right skincare could make until I tried Susan Bell Skincare. These products completely changed my routine, and now my skin feels healthier, smoother, and more radiant than ever. I especially love the Vitamin C—it gives my skin such a fresh, glowing boost! I’m never going back!
I’ve tried so many products to balance my skin, but nothing worked until I found Susan Bell Skincare. Their formulas target my concerns without irritation, and I’ve seen a real improvement in my complexion. Finally, skincare that actually works!
Sue Bell now has her own line of pitch perfect products. I can't believe how great these products are: the proof is staring me in the mirror...
I would bathe in Essential Lipids if I could!!! So amazing!
I am very simple with my skin care (usually just use oil to cleanse and moisturize). That said, sometimes I need some exfoliating and I love love love her scrub. I swear it's made from diamond dust and makes my skin feel like a million bucks!!
Cheaper products from pharmacies would irritate my skin, so I will continue to order her products online because they really pamper me.
Far and away the best scrub I have ever used!! Love the feel and the smell!!