About Sue Bell

Meet Sue Bell – Esthetician, Educator, and Skin Health Expert

With over 30 years of professional experience, Sue Bell is a licensed esthetician and cosmetologist dedicated to transforming skin through personalized, science-backed skincare. As the founder of Susan Bell Skincare and owner of Simply Skin Esthetics Spa in Santa Cruz, California, Sue has helped thousands of clients achieve healthy, radiant skin. Her deep understanding of skin biology, paired with decades of hands-on experience, fuels her commitment to offering effective, non-toxic skincare products that deliver real results.

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Sue's Accolades

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Sue's Why

Skincare That Works — Made for Real People

Sue created her skincare line with a simple goal: to help everyone achieve healthy, glowing skin—no matter their skin type or concern. Each product is thoughtfully formulated with high-performance ingredients like vitamin C, hyaluronic acid, peptides, and plant-based antioxidants. These nutrient-rich formulas are designed to target signs of aging, reduce blemishes, calm sensitivity, and restore balance to the skin.

At the heart of Susan Bell Skincare is a belief in customized skincare solutions. Sue understands that no two faces are the same. That’s why her products are tailored to support dry, oily, combination, sensitive, and acne-prone skin, offering powerful results without harsh ingredients.

Her mission? To help every client and customer build a realistic skincare routine that promotes long-term skin health, confidence, and radiance.

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Complimentary Skincare Consultation

Ready to take the first step toward your best skin?

Sue offers a free 30-minute skincare consultation—either in person at her Santa Cruz spa or by phone. During this one-on-one session, you’ll discuss your skin goals, lifestyle, and concerns, and receive a personalized treatment plan that fits your budget and routine.

Call (831) 429-9400 to book your complimentary consultation and start your journey to healthy, radiant skin.

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Let customers speak for us

from 10 reviews
Antioxidant Moisturizer
Great for my Mature Skin

Love this moisturizer! I’ve been using it for years, day and night. Never feels heavy and my skin always feels soft.

Chris St. Germain-Frank
Antioxidant Moisturizer
Ultra Vitamin C Serum
Vitamin-C shine!

I never realized how much of a difference the right skincare could make until I tried Susan Bell Skincare. These products completely changed my routine, and now my skin feels healthier, smoother, and more radiant than ever. I especially love the Vitamin C—it gives my skin such a fresh, glowing boost! I’m never going back!

Beau Harris
Ultra Vitamin C Serum
Hydrating Serum
non-irritating hydratration

I’ve tried so many products to balance my skin, but nothing worked until I found Susan Bell Skincare. Their formulas target my concerns without irritation, and I’ve seen a real improvement in my complexion. Finally, skincare that actually works!

Kent Harris
Hydrating Serum
Retinoic Acid Serum
pitch perfect products

Sue Bell now has her own line of pitch perfect products. I can't believe how great these products are: the proof is staring me in the mirror...

Christine T.
Retinoic Acid Serum
Essential Lipids
bathe in Essential Lipids

I would bathe in Essential Lipids if I could!!! So amazing!

Kathleen C.
Essential Lipids
Raspberry Scrub
love love love her scrub

I am very simple with my skin care (usually just use oil to cleanse and moisturize). That said, sometimes I need some exfoliating and I love love love her scrub. I swear it's made from diamond dust and makes my skin feel like a million bucks!!

Sumi S.
Raspberry Scrub
Nourish Moisturizer
really pamper me

Cheaper products from pharmacies would irritate my skin, so I will continue to order her products online because they really pamper me.

Bobtail C.
Nourish Moisturizer
Raspberry Scrub

Far and away the best scrub I have ever used!! Love the feel and the smell!!

Sallye
Raspberry Scrub
Raspberry Scrub
Thank you Sue Bell

Thank you Sue Bell for creating such an amazing line of skin care products! I've been using them for some time now, and am loving the results! One of my favorites is the Raspberry Scrub, it gently polishes my skin to radiance without any irritation and it smells so yummy! I will definitely keep using Susan Bell Skin Care for a long time and would highly recommend it!

Ina N.
Raspberry Scrub